BenHaffordMediaBlog

Spectre: James Bond is a very world wide known film. Their target audience and fan base is huge. Therefore, due to the popularity another film was produced "Sceptre". Due to the success of the previous James Bond film "Skyfall" this new film was at high demand. Skyfall Brought in a sum of $1 billion meaning Sceptre had a bigger budget of $650 million. This meant the effects actors and even the set are better. The franchise of James Bond keeps rising and rising. Mission Impossible: Again this is a huge franchise, the films bring in huge amounts of income per film. The Film before last made $694.7 million in box office. therefore the film had no choice but tot make an other film with top quality effects.

The working title film I am going to analysis is "legend". This films target audience was primarily for 18-32 year olds who's favourite genre is action and crime films for example James Bond. Also a strong audience is for fans of either the Kray twins or fans of Tom Hardy.  The main idea of the film is that Tom Hardy plays both of the Kray twins. This poster realised features both twins. This was commonly found on the side of London buses due to the dense population of London, appealing to as many of their audiences at once. The main reason for the campaign is again to reach the target audience through USP, this will also allow the film to reach beyond the films audience as fans of Hardy will be interested. However, through source of marketing the poster hides the fact of a bad review with the two brothers hiding the fact they got only 2 stars in a review by the guardian.

For my film i decided to do an action thriller. Therefore, I'm going to analyse mission impossible. In July 2011, a teaser trailer for Ghost Protocol was released showing new shots from the film, one of which being Tom Cruise climbing the world's tallest building, the "Burj Khalifa building" in Dubai. Moreover, prior to its release, the studio presented IMAX footage of the film to an invitation-only crowd of opinion makers and journalists at central London IMAX theatre. the main scene showing was the chase in the dessert. During November 2011, the Paramount released a Facebook game of the film in order to promote it. The new game allowed players to choose the roles of agents and assemble teams on a multiplayer journey. Players were also able to buy tickets to the film's U.S. premiere and a hometown screening of the film for 30 friends.

The film “spectre” has a release date of 26 October 2015 in the UK. They have used various different type of advertising to promotes this film in order to make it well know. This could include word of mouth as wells as TV, Print and online adverts. One way in which they have advertised the movie is that James bond drinking luxury belvedere vodka in the film as a result of a global marketing partnership. Also, in TV advert, spectre was seen to be working with the drink Heineken. The advert reveals James played by Daniel Craig in a high speed boat race highlighting the luxury of both the drink and the boat/James. A huge factor of marketing in spectre was the song resale by Sam smith. The song gave hints about the film and made people very anxious and excited for the film. Finally, in the movie the new phone by Sony Experia was used. The company had an agreement that spectre promotes the phone in the film.