How was Spectre Marketed?

The film “spectre” has a release date of 26 October 2015 in the UK. They have used various different type of advertising to promotes this film in order to make it well know. This could include word of mouth as wells as TV, Print and online adverts. One way in which they have advertised the movie is that James bond drinking luxury belvedere vodka in the film as a result of a global marketing partnership. Also, in TV advert, spectre was seen to be working with the drink Heineken. The advert reveals James played by Daniel Craig in a high speed boat race highlighting the luxury of both the drink and the boat/James. A huge factor of marketing in spectre was the song resale by Sam smith. The song gave hints about the film and made people very anxious and excited for the film. Finally, in the movie the new phone by Sony Experia was used. The company had an agreement that spectre promotes the phone in the film.

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