Working Title film "Legend"

The working title film I am going to analysis is "legend".


This films target audience was primarily for 18-32 year olds who's favourite genre is action and crime films for example James Bond. Also a strong audience is for fans of either the Kray twins or fans of Tom Hardy.

 The main idea of the film is that Tom Hardy plays both of the Kray twins. This poster realised features both twins. This was commonly found on the side of London buses due to the dense population of London, appealing to as many of their audiences at once.


The main reason for the campaign is again to reach the target audience through USP, this will also allow the film to reach beyond the films audience as fans of Hardy will be interested. However, through source of marketing the poster hides the fact of a bad review with the two brothers hiding the fact they got only 2 stars in a review by the guardian.




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